Company: Nike
Project: Score Redesign (iOS app)
Role: Product Designer
Tasks: User experience, user research, user testing, & prototyping
Deliverables: Flows, Wireframes, UI Design
what is score?
Score is the retail app that connects Nike stores and employees to the digital consumer. A primary function of Score is to fulfill the different types of consumer requests (Buy Online Pickup In Store, Scan & Try On, Ship From Store, etc.), but other features include sending and receiving consumer packages, and viewing employee stats.
the team
2 product designers
2 product managers
Retail experience team
Individual retail teams
Creative director
VP of digital design
the ask
Score was originally designed in an extremely short time frame to meet development deadlines, so the flow was not efficient and did not serve the employees as it should. The biggest opportunities for the redesign were to enable the employees instead of forcing them through an inefficient workflow, speed up the process of getting inventory prepped for consumers, get inventory moved from one place to another on a timely basis, and inspire employees through personalization and gamification.
before
research & discovery
Interviews
At the discovery phase of this project, we went to 5 Nike stores around the Pacific Northwest to do user interviews with Nike store employees.
5 stores
25 employees
7 managers
core functionality
Help employees fulfill consumer requests
Streamline the returns of unclaimed items
Manage consumer packages and returns
Send reports to WHQ, stakeholders, and leaders (metrics)
explorations & ideations
the outcome
Fulfill Orders
Pull Items
Scoreboard
additional features
In addition to just the core functionality, we added some extra features such as:
Onboarding cards upon first launch
Tooltips upon first visit to a page or a new feature
Peak & pop
Claim items from lock screen
RFID scan
